BioPuff plant-based textile fill

BioPuff by Ponda (formerly Saltyco) is a plant-based material that uses bulrush (also known as reed mace). It has a similar structure to feathers and down, providing warm, lightweight and water-resistant natural insulation. It is derived from marshes using paludiculture, an ancient practice of farming on wetlands, such as rewetted peatlands, bogs and fens. About 20 bulrush heads are needed to make enough material for one jacket, and the first rushes are expected to be harvested from the UK site in 2026.